Why Good Web Design Can Help Your Business

Now that technology is intertwining itself into more and more aspects of our lives, it’s becoming increasingly important for businesses to keep up. While it may be difficult to fathom, many small businesses do not have a dedicated website. Some business owners don’t see the point, especially when they believe it’s easy to manage a Facebook page and Twitter feed on their own.

Having an official website legitimizes a business’s web presence in a way that Facebook and Twitter cannot. Potential customers are much more likely to search for a business’s website than its social media feeds. A good strategy is to have the official website linking to the social media pages and vice versa. Interlinking your sites demonstrates that they are, in fact, your sites and increases traffic to each of them.

This traffic boost can increase your customer base, improve your image, and pass along your message by word of mouth. However, a poorly-designed website can detract from all of the boons of having a site up in the first place. Being sure to have a website that is well-optimized, fast, and easy to navigate will help customers find what they are looking for with minimal effort, allowing you to serve them without actually being present.

The best websites follow modern design practices and aim to make navigation as simple, visually appealing, and readable as possible for the visitor. Visitors who have an easy time navigating your site are more likely to find what they are looking for and therefore more likely to become customers.

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