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Designing With Results In Mind

For any business‘ website, ideal design must be evaluated in terms of the business’ goals. For some businesses, a website is a way to convey critical elements of their desired image, creating an impression about the business for all potential customers. However, for many other businesses, designing and maintaining such a website is unnecessary; instead, their site is merely necessary to provide important information to potential customers in an easy, accessible manner.

Magic Carpet Golf, www.magiccarpetgolfreno.com, is a good example of this second type of approach. The design is extremely barebones, incorporating little more than a static photograph on the main page and written content on a white background. A similar dynamic occurs on each of the subpages linked from the tool bar at the top of the page. However, everything that a potential customer might be searching for in visiting the website is easy to find and understand. Therefore, while the website’s design isn’t what would typically be thought of as effective aesthetically, it serves its purpose well.

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