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Currently Browsing: Restaurant Web Design

3 Restaurant Website Design Tips

It’s a well-established fact that having a website with a good design can help build business. Restaurants benefit greatly from having properly built websites, and including a few key details in your restaurant page’s design can improve it dramatically.

First of all, you want to be sure your restaurant’s address, location, and hours of operation are clearly visible on every page. This is the main thing most people will be looking for when they come to your website, so make sure it’s easy to find! Including it in a sidebar or footer is not a bad place to start.

Good design follows user expectations. As a person who’s looking up a restaurant on the internet, it’s reasonable to expect to be able to find the menu on the site. This gives customers a clearer picture of  what the food is like, as well as how much they’re likely to spend. Having your menu and prices on your site is important to your customers, so it should be important to you.

Follow a design that goes with the image you want to convey. It doesn’t make sense for a greasy, down to earth BBQ restaurant to have a super sleek, modernized design when a simpler one can get the message across without losing appeal. Staying true to your vision is an important aspect of creating a design that will allow your uniqueness to shine through.

Creativity In Web Design

In my experience, restaurants have some of the most potential for creativity in designing their websites, and a well-designed restaurant website can help to sell its service almost as well as anything else. But I also recognize that, in some circumstances, highly creative or ostentatious restaurant site designs are unwarranted and, potentially, even off-putting to potential customers. It’s all a matter of who the target audience is.

The website for Pappy’s Smokehouse, www.pappyssmokehouse.com, is a case in point. The website’s design, while certainly not bare-bones, is fairly minimalist in terms of creative choices. Aside from the brick-and-mortar background and the logo of the restaurant (which was designed prior to the website), very little creative effort is put forward in the website’s design. Nevertheless, it seems appropriate for the overall ethos of a down-to-earth, traditional St. Louis barbecue restaurant. In fact, I would argue that a more stylish, modern design might actually have detracted from the overall image that the restaurant wants to convey about itself.

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