3 Restaurant Website Design Tips

It’s a well-established fact that having a website with a good design can help build business. Restaurants benefit greatly from having properly built websites, and including a few key details in your restaurant page’s design can improve it dramatically.

First of all, you want to be sure your restaurant’s address, location, and hours of operation are clearly visible on every page. This is the main thing most people will be looking for when they come to your website, so make sure it’s easy to find! Including it in a sidebar or footer is not a bad place to start.

Good design follows user expectations. As a person who’s looking up a restaurant on the internet, it’s reasonable to expect to be able to find the menu on the site. This gives customers a clearer picture of  what the food is like, as well as how much they’re likely to spend. Having your menu and prices on your site is important to your customers, so it should be important to you.

Follow a design that goes with the image you want to convey. It doesn’t make sense for a greasy, down to earth BBQ restaurant to have a super sleek, modernized design when a simpler one can get the message across without losing appeal. Staying true to your vision is an important aspect of creating a design that will allow your uniqueness to shine through.

Static vs. Fluid Imagery

As web design has increasingly come to embrace more complex design elements, one choice that has been opened to designers has been the decision whether or not to include fluid, or moving, imagery. Fluid imagery can come off as either compelling or distracting, so the choice isn’t simply one of aesthetic preference, but rather requires careful thought in relation to what purpose the imagery serves and how it fits in with the overall design goals.

Two different websites can show some of the benefits and drawbacks of fluid imagery. The first,, features a slideshow of images and attached captions linking to various articles and pages the agency is trying to highlight. The benefit of this approach is that it creates an appearance of interactivity with the site, and helps to encourage greater focus and participation on the part of visitors. However, it also can be distracting for site visitors, particularly as the slideshow moves slightly faster than many visitors may be able to read the captions.

A better approach is that taken by, which similarly features a fluid slideshow of images on the home screen. However, these images are unattached to any other content, and are only for aesthetic purposes, which renders them less distracting. In addition, the fluidity is not cyclical; that is, there is a progression of three separate images, the last of which is then rendered as the homepage’s static image. This is an interesting take on fluid imagery, and one which helpfully balances its benefits and drawbacks.

Visual Segmentation

On most web pages, there are multiple different pieces of information, options for navigation, and even simply visual design elements competing for a site visitor’s attention. Without a design structure to differentiate these various elements and help guide viewer attention, this abundance of information can often be distracting or even overwhelming. Therefore, visual segmentation is often a key strategy to helping organize a site visitor’s experience.

The website achieves this goal in one of the simplest possible ways, largely differentiating various aspects of the site through separate color schemes. Thus, the main written content is black text on a large white background, the navigation toolbar is a white and grey line at the top, the sidebar is white text on red navigation buttons, and blue borders separate each discrete piece of the site. This is a simple but highly effective strategy that helps to easily organize large amounts of information.

The Department of Justice’s website,, opts for a different approach. Because the site follows a color scheme of black, white, and gold, itself a pleasant aesthetic choice, visual segmentation through color alone isn’t a viable option. Instead, the site more aggressively separates each of its component parts into discrete entities, emphasizing the use of white space to help visitors to mentally distinguish the various elements of the site. It isn’t quite as effective as the simpler color segmentation process, but it’s pulled off well enough to still keep visitors from being overwhelmed.

The Benefits of Integrated Color Schemes

One of the most basic yet sadly overlooked elements of web design is simply the integration of design elements into a coherent whole, and color scheme is probably the easiest way to achieve this goal. With the abundance of resources easily and freely available online, no site’s design should employ a color scheme that is not, in some way, coordinated. As the website demonstrates, the benefits of such a simple step can be remarkable.

The website’s overall design is fairly straightforward, and benefits from a minimalist approach which emphasizes only the most critical information for site visitors. However, this minimalist design would not function effectively without a visually compelling color scheme. Fortunately, the site’s design encompasses a relaxed olive green over a sleek white, with shades of grey delineating different areas of the site. This gives it a professional appearance that allows the overall design structure to succeed convincingly. Using color well, even a simple web design could have a polished appearance typically associated with more complex design elements.

Why Good Web Design Can Help Your Business

Now that technology is intertwining itself into more and more aspects of our lives, it’s becoming increasingly important for businesses to keep up. While it may be difficult to fathom, many small businesses do not have a dedicated website. Some business owners don’t see the point, especially when they believe it’s easy to manage a Facebook page and Twitter feed on their own.

Having an official website legitimizes a business’s web presence in a way that Facebook and Twitter cannot. Potential customers are much more likely to search for a business’s website than its social media feeds. A good strategy is to have the official website linking to the social media pages and vice versa. Interlinking your sites demonstrates that they are, in fact, your sites and increases traffic to each of them.

This traffic boost can increase your customer base, improve your image, and pass along your message by word of mouth. However, a poorly-designed website can detract from all of the boons of having a site up in the first place. Being sure to have a website that is well-optimized, fast, and easy to navigate will help customers find what they are looking for with minimal effort, allowing you to serve them without actually being present.

The best websites follow modern design practices and aim to make navigation as simple, visually appealing, and readable as possible for the visitor. Visitors who have an easy time navigating your site are more likely to find what they are looking for and therefore more likely to become customers.

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