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Web Design For Attorneys

For business attorneys, more than almost any other legal specialty, it’s important that their website appear professional and well-designed in order to project the correct image to potential clients. For instance, the website for Slater Pugh, Ltd. LLP, www.slaterpugh.com, has a simple but attractive appearance and design elements which both facilitate easy access to the site’s features as well as simply and effectively highlighting the most salient features of the firm’s sales pitch to potential clients. Even the more mundane elements of the site’s design, such as the choice of font and background color, all work together to create the appropriate image for the business. A similar dynamic can be seen playing out in many other websites for business attorneys, such as www.cheyennelawyers.com, which takes a slightly more modern approach but maintains the air of professionalism that is required of legal professionals in this practice area.

Not all websites for business attorneys are designed with as much care, however. Some common errors I’ve seen on other sites (I’ll resist linking to them) include overlapping contact forms obscuring lines of text, poorly written or even misspelled content, and bright, visually distracting color schemes which make viewing the site an unpleasant experience. Design errors such as these can negatively affect the image that clients form about the professional services behind such sites, which can have a real, measurable impact on their performance.

Creativity In Web Design

In my experience, restaurants have some of the most potential for creativity in designing their websites, and a well-designed restaurant website can help to sell its service almost as well as anything else. But I also recognize that, in some circumstances, highly creative or ostentatious restaurant site designs are unwarranted and, potentially, even off-putting to potential customers. It’s all a matter of who the target audience is.

The website for Pappy’s Smokehouse, www.pappyssmokehouse.com, is a case in point. The website’s design, while certainly not bare-bones, is fairly minimalist in terms of creative choices. Aside from the brick-and-mortar background and the logo of the restaurant (which was designed prior to the website), very little creative effort is put forward in the website’s design. Nevertheless, it seems appropriate for the overall ethos of a down-to-earth, traditional St. Louis barbecue restaurant. In fact, I would argue that a more stylish, modern design might actually have detracted from the overall image that the restaurant wants to convey about itself.

Service-Oriented Web Design

For service-oriented businesses, the most important goal of website design must always be to entice potential customers and encourage them to consider the services being offered. However, in recognition of the different types of services that clients may be searching for and the different expectations attached to those services, a number of different approaches can be taken in order to achieve this design goal.

The website for Crowe & Mulvey, LLP, www.crowemulvey.com, demonstrates one approach that can be successfully taken for service-oriented business website. The design is sleek and streamlined, not overly cluttered, either visually or in terms of content. This helps to convey the necessary sense of professionalism expected of legal professionals. Furthermore, the scrolling bar of awards and achievements directly below the main image on the site’s homepage quickly and effectively conveys a wealth of information about the firm’s qualifications to potential clients, creating a powerful “pull” factor as soon as a visitor comes to the site.

The website for Royal Fig Catering, www.royalfig.com, takes a different approach, consistent with its difference in terms of services offered and customer expectations. The site emphasizes a visual approach, displaying prominently the types of fare offered by the company and offering easy access to the full range of menu options available. It also features simple, direct written content from the owners of the company in order to establish a sense of communication with potential clients.

Both these types of approaches can be effective for helping to sell the services on offer.

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